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COAD ENGINEERING ENTERPRISES
4545 Oleatha Avenue, Saint Louis, Missouri 63116
(314) 645-6232
  Technology and Philosophy

The fundamental difference between competence and excellence in engineering lies not with a difference in technical knowledge, but with a difference in philosophy. In truth, a relatively high level of technical skill is required simply to achieve competence. And, although increased technical knowledge (beyond the lowest level of competence) is generally achieved through academic training or experience…crossing the continental divide between the highest level of competence and genuine excellence requires “something more” than time & training. These observations form the foundation upon which Coad Engineering Enterprises is built.

Engineering philosophy is rarely taught in engineering curricula. In the study of arts and sciences, engineering philosophy is seldom, if ever, discussed. But, consider for a moment, the true significance of engineering philosophy. Engineering design is the essence of creative art. The design engineer sets out not to “create” a painting or sculpture, for observation or enjoyment…but to create a machine or a structure that performs a practical service for mankind. The engineer uses the laws of physics as his palette, and the design parameters as his canvas. With this “palette and canvas,” the “creations of his mind” produce a product which works (hopefully) for the benefit of mankind.

The engineer of competence generally contributes in an evolutionary way – working with what others have created before him - improving, modifying and generally “tweaking” the available technology (usually for some commercial reason). This evolutionary cycle tends to change the original creations over time…but interestingly, not necessarily for the better. Often, this evolutionary process, because it has been misdirected along the way, tends to proceed in the wrong direction, with latent or potential benefits lost.

In contrast, the engineer of excellence continually re-examines the situation and asks the question vital to genuine progress– is this product, machine or system (which has evolved) truly applicable to today’s needs? If the answer is “No,” the engineer of excellence redefines the needs (the design parameters) and, building on the knowledge of the past, revisits the fundamentals - and by application of the laws of physics, conceives the ideal solution, thereby advancing the state of the art through innovation.